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Superbowl Social Media Score: Twitter 26, Facebook 4

Social Media
Author: Mark Dixon
Tuesday, February 5, 2013
5:07 pm

A interesting article published Sunday in Marketing Land was entitled, “Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out.”  According to the article,

Twitter was mentioned in 26 of 52 national TV commercials — that’s 50 percent of the spots that aired during CBS’ game coverage. Facebook was mentioned in only four of those commercials — about eight percent. Google+, which is reportedly the No. 2 social network in the world, wasn’t mentioned at all.


At first blush, it would seem that Twitter might be gaining on Facebook in popularity.  However, I think another reality is at play here.  Twitter is really a broadcast medium – ideally suited to quick 30 second commercials of the Superbowl variety.  Plus, hashtags are easy for advertisers tto include in a commercial and easy for readers to reference after the fact.

Facebook is more of a relationship medium – better suited to conversations among people and without the relative ease of using hashtags.

But this is interesting just the same.  Marketing experts and wannabees will be debating over this for months.  Will Facebook start supporting hashtags in some interesting way?

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