[Log In] []

Exploring the science and magic of Identity and Access Management
Thursday, July 19, 2018
 

Personal Data: To Share or Not To Share?

Privacy
Author: Mark Dixon
Monday, June 18, 2018
7:22 am

We talk a lot about restricting what personal data we share on line, but is that sharing all bad? Tom Fishburne nails the issue with this week’s Marketoonist post.

We’re in a marketing catch-22. Consumers increasingly demand hyper-personalized experiences but are increasingly reluctant to hand over the data needed to make those experiences personalized.

Marketoonist 180618

Comments Off on Personal Data: To Share or Not To Share? . Permalink . Trackback URL
WordPress Tags: ,
 

Comments are closed.

Copyright © 2005-2016, Mark G. Dixon. All Rights Reserved.
Powered by WordPress.