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Exploring the science and magic of Identity and Access Management
Saturday, May 25, 2024

Personal Data: To Share or Not To Share?

Author: Mark Dixon
Monday, June 18, 2018
7:22 am

We talk a lot about restricting what personal data we share on line, but is that sharing all bad? Tom Fishburne nails the issue with this week’s Marketoonist post.

We’re in a marketing catch-22. Consumers increasingly demand hyper-personalized experiences but are increasingly reluctant to hand over the data needed to make those experiences personalized.

Marketoonist 180618

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