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A Stroll Down [Technology] Memory Lane

History, Technology
Author: Mark Dixon
Tuesday, July 11, 2017
9:51 pm

This week, I am staying in the Santa Clara Marriott hotel for a few days while attending some corporate meetings.  As I drove to Santa Clara from the San Francisco Airport yesterday, I began to reminisce about times in my early career when I spent a lot of time in this part of the world.  

IMG 3042

I first stayed in this hotel in 1984, soon after the release of the first Macintosh computer.  For about two years, I worked closely with Apple Computer, first to recommend improvements to their manufacturing management system and then to manage the upgrade process. I can vividly remember the weekend I spent holed up in this hotel with a Mac computer (black and white screen of course) and a dot matrix printer, writing a proposal that Apple adopted to implement the Tandem-based manufacturing information system we had installed in the Fremont Macintosh factory, in their factories in Ireland and Singapore.

Now, so many years later, although some things seem just the same (think Moffett Field blimp hangars), much has changed.

  • The Santa Clara Marriott was the first hotel where I spent more than $100 a night for a hotel room. The price has risen to more than $300 per night on my employer’s discounted price schedule. (But my room does have a large flat screen TV and an NFC door lock that didn’t like my Marriott mobile app.)
  • Airline tickets back then were printed on paper and had to be picked up from the travel agency. No paperless tickets or boarding passes on my Apple watch.
  • I did not have an email address (or a blog or a website or facebook account – they hadn’t been invented yet).
  • It would be a full 8 years before I owned my first mobile phone.  
  • Before I took a trip, I had to leave specific instructions with my wife about what phone numbers she could use to reach me during the day or evening.  If I had to reach her during the day, it was most likely on a pay phone. And I actually used the hotel room phone in the evening!
  • Of course, I had no GPS.  I used printed maps from AAA and the rental car office to navigate.
  • I carried a cassette tape player in my suitcase so I could listen to music.
  • I actually took notes on paper, had a paper day planner and used a paper address book. I submitted travel expenses report — on paper!
  • I did have a first generation Compaq portable computer back home in Utah, but I usually never took it on trips with me, especially not to Apple! 
  • And the list could go on and on …

It just boggles my mind to think what changes will occur in the next 3+ decades!

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