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Tuesday, May 28, 2024

GM Not Simply Following the Herd

Social Media
Author: Mark Dixon
Friday, May 18, 2012
2:15 pm

Herd MentalityEarlier this week, just days before Facebook’s IPO would launch, GM announced that it was pulling its advertising campaigns from Facebook.  I was intrigued to learn today that GM is also dropping its Superbowl ads.  

I’m not an advertising expert by any means, but I applaud GM for not just following the herd. My post yesterday implied that too many of us, particularly in our use of social media, are just like lemmings, mindlessly following each other off the proverbial cliff.  It is refreshing to see a company, particularly one as big and stodgy as GM, defy the herd mentality and chart a separate course.

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