During the past three weeks, I have interacted with three major customers, in industries as diverse as transportation, apparel and entertainment, that had one thing clearly in common – each saw Identity and Access Management as a fundamental, critical enabler for new business models each company is pursuing.  It is all about knowing who your customers are individually, and interacting with them in a highly personalized, tailored way, in the context of their choosing.

Today I sat through a presentation that depicted IAM in the traditional context, as something that would improve compliance, increase operational efficiency and enhance security.  While these drivers are still valid, I couldn’t help but contrast those two views.

On one hand, IAM is considered to be very defensive in nature, necessary but burdensome.  On the other hand is an innovative vision that IAM is first and foremost a proactive, offensive weapon and business enabler, secondarily a protective shield.

Can you tell where I’d rather play?