Congratulations to my good friend Alan Norquist, whose company Veriphyr was named a “Cool Vendor in Identity and Access Management” by in a recent Gartner report.  Veriphyr offers an on-demand SaaS service that “analyzes identities, privileges, and user activity to detect violation of access control down to the record level to deter snooping into sensitive data.” 

I received Alan’s email informing me of this recognition earlier today – ironically just two days after I posted an article about the business benefits of Identity and Access Intelligence.  Here is Veriphyr’s definition of Identity and Access Intelligence:

Identity and access intelligence (IAI) is a new category of SaaS application that uses advanced data analytics to mine identity, rights, and activity data for intelligence that is useful not only for IT operations, but also for broader business operations. What is new about IAI is its focus on the needs of the business manager, who typically has the best knowledge of what resources their direct reports should or should not be accessing, when they should be accessing it, and how much resource utilization is appropriate. IAI informs the identity and access management process (IAM) in a way that provides rapid value to business managers and generates the buy-in from business stakeholders that is needed for a successful project implementation.

I predict that this segment of the Identity and Access Management market will grow rapidly, as enterprises seek to gain actionable intelligence from their growing mountains of available Identity and Access data.