Location-based services are a natural for the iPhone and similar devices. Strong commercial relevancy.
"A new patent application filed Thursday by Apple suggests the computing giant is planning to introduce location-aware services tied to the iPhone's App Store virtual application storefront."

Microsoft can't find success in everything, either.
"Microsoft Corp. (Nasdaq: MSFT) has stuck an "end of life" tag on its Connected Services Framework (CSF), despite having more than 30 carrier customers for the service delivery platform (SDP) product."