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Saturday, October 24, 2020
 

Socially Speaking

Social Media
Author: Mark Dixon
Tuesday, February 17, 2009
1:39 pm

This afternoon I spent an enjoyable hour listening to the Sun-sponsored “Socially Speaking” radio show on BlogTalkRadioSumaya Kazi, Sun Microsystems Senior Social Media Manager, interviewed new media consultant David Spark talk about improving marketing “storytelling” by leveraging social media. 

A couple of intriguing concepts proposed by David Spark:

  1. “‘Be the voice‘ – Build your business by becoming your industry’s thought leader.”
  2. “Create social content that directly supports your sales efforts.”

This was a good example of using social media to promote social media concepts.

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