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Wednesday, April 17, 2024

Creative Synergy

Author: Mark Dixon
Wednesday, November 12, 2008
6:00 pm

Creative: Characterized by originality and expressiveness; imaginative.

SynergyThe interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual effects.

The most exciting and satisfying part of my career is best labeled “Creative Synergy,” where the interaction between two or more people yields more creative results than any of the participants could deliver individually.

This is something that can’t be forced, but is exciting when it happens.  I just experienced it again this afternoon at an adhoc meeting here at Sun’s Customer Engineering Conference in Las Vegas.  Not a huge flash, not a ground-breaking innovation, but a creative bit of terminology that may make a big difference in how an important concept can be communicated.

And I’m not even going to tell you what we discovered.  I’ll leave this to my colleague who’ll blog about it soon.  Stay tuned!

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