It has been intriguing for me to read over the past several months about the accelerating demand for digital media distribution and download.  In a crazy world where an YouTube video of yours truly going down a zip line Park City has been viewed over 2,750 times, it seems that online viewers have an insatiable appetite for content.  Yet videos of zip lines are but a drop in the proverbial ocean of digital media.  Just imagine when we really kick it in gear and demand that the industry provide both the ability to stream high defintion video to any device of our choice at any time we want, as well supporting our desire to generate and distribute high definition content ourselves.

This week, in an article entitled, “Deloitte Launches Initiative to Streamline Digital Media Distribution,” David Rips, lead architect of the Deloitte Digital Media Framework and director in Deloitte Consulting LLP’s Media and Entertainment practice, addressed the net effect of this appetite:

“… the technical scale and complexity required to deliver this demand far outstrips the capabilities and capacity of today’s digital media companies and infrastructure.”

The Deloitte Digital Media Framework proposes to establish a new digital media value chain that will enable the delivery of content from multiple creators, on multiple devices, through multiple carriers.

“The technology infrastructure needed to meet increasingly sophisticated media demands will dwarf anything we’ve seen before,”said Phil Asmundson, Deloitte LLP vice chairman and national managing partner of Technology, Media and Telecommunications.

It will be really interesting to see how this unfolds.

In the mean time, take another look at my zip line video. It had twice as many views today as it had the last time I checked. It will be interesting to see if the number doubles again.

Technorati Tags: Digital Media, Deloitte