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Exploring the science and magic of Identity and Access Management
Sunday, October 25, 2020
 

Catalyst: A Relationship Layer for the Web

Identity
Author: Mark Dixon
Thursday, June 26, 2008
1:54 pm

Wednesday’s fourth Identity Management session in the Burton Group Catalyst Conference featured Bob Blakley, Vice President and Research Director of the Burton Group. Key points include:

  • We know our own Identities and expect others to be perfectly reasonable – like we are.
  • In order to predict others’ behavior we build identities for others, based on our interactions with them.
  • Businesses build Identities in relationships, too.
  • In the expanding Identity universe, more distant relationships produce less accurate Identities.
  • Long tail commerce means less frequent interaction with people who are not closely associated with the business.
  • In order for a business to build accurate Identities of customers, it needs to find a way to make frequent, accurate observations of people.
  • If information collection systems are overt, people resist them. Relationships give an atmosphere for better data collection that results in stronger Identity models.
  • Two good relationships are much better than one bad one. Intermediaries who have relationships with two parties are frequently helpful.
  • Relationship Is the context which protects the security and privacy of Identity information.
  • Burton has proposed a relationship object to define relationships in a way that can be used by online systems.
  • Types of relationships in that model include
    • Custodial – interaction tends to be close. Each party acts in the best interest of each other.
    • Contextual – primary interaction is through an intermediary. Both parties agree to abide by a commonly agreed upon set of restrictions
    • Transactional – interaction is through an intermediary IDP to facilitate a transaction. A person may not reveal who he is.
  • Relationships like the credit card model where the card issuer assigns very little fraud liablity to the card holder tend to build trust.
  • Companies that succeed online will have close billing relationship with customers. Telcos are there now. Startups are seeking to build such relationships.

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