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Thursday, May 23, 2024

Twitter for Business?

Author: Mark Dixon
Thursday, May 29, 2008
5:21 am

Meeting with Dazza Greenwood.For me, Twitter is an interesting, but sometimes maddening enigma – always fascinating, usually distracting and sometimes addictive phenomena. But is it really useful for business? The jury is still out.

However, I had a delightful business encounter yesterday triggered by a Twitter message. On Tuesday afternoon at 2:33pm, I tweeted, “Wrapped up the last of several con calls. Getting ready to head to the airport in route to San Francisco.”

At 2:58 pm, I received an email from Dazza Greenwood, “Just noticed on Twitter you are headed to SF… I’m in the city this week and weekend and wonder if you’d happen to have a few moments to get together and say “hi” in person? …”

Dazza and I had never met in person or talked on the phone. We had exchanged a couple of emails in February regarding my November, 2005, blog post entitled “Core Identity” that had relevance to one of his projects.

So, Wednesday evening, after I completed my duties at the Sun Identity Management Roadshow, I met Dazza in person for the first time at the Glen Park BART station and walked a short distance through that pleasant little community to his home, where we shared fruit and cheese, discussed common interests in Digital Identity and had a short video recording session in Dazza’s home studio. I’ll post the outcome of that session later on this blog.

Thanks, Twitter, for spawning a productive face-to-face meeting that gave personal substance to a previously distant, virtual business relationship.

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2 Responses to “Twitter for Business?”

    I love hearing stories like this. I wrote about four of my own twitter-inspired business encounters in the following post: http://blogs.sun.com/lskrocki/entry/developing_relationships_140_characters_at

    Comment by Skrocki on May 29, 2008 at 7:27 am

    Thanks for sharing the link to your post!

    Comment by Mark Dixon on May 29, 2008 at 9:42 am

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