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Where Energy is Gathering

Social Media
Author: Mark Dixon
Thursday, May 1, 2008
1:18 pm

Last night from my hotel room in McLean, Virginia, I listened to a webinar lead by Scott Brown of Sun Learning Services to introduce Sun employees to Facebook, LinkedIn and other social networking tools. Although I’ve been dabbling with social networking since before I joined Sun, I spent the hour to get a sense of what was being said to my fellow employees from an “official channel.”

I really enjoyed the webinar and active conversation that accompanied it. This is yet another example of Sun’s strong support for social networking and other forms of active participation in cyberspace.

One phrase Scott used last night really tells the whole story. When asked why he participates in social networks – particularly in Facebook groups related to Sun – he said, “I like to go where energy is gathering.”

“Energy is Gathering!” Isn’t that an apt description of emerging virtual communities that draw us in to social networking and give meaning to our online participation? Scott eloquently described my attraction to social networking. What about you? What draws you in?

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