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Exploring the science and magic of Identity and Access Management
Tuesday, October 20, 2020
 

Making Sense out of Social Media

General
Author: Mark Dixon
Friday, December 7, 2007
1:48 pm

This afternoon, I received the following question from a colleague, Michael Goodman, a highly skilled and broadly respected sales professional, via “LinkedIn Answers:

“With all the social media available, including linked in, Blogs, twitter, plaxo, second life, et al, what is the best way to utilize all this stuff, stay ahead of the techno-bleeding edge, and really, just find another customer to tell my story to?

“I can’t keep up with all the social media, web 2.0 marketing movement. Really, all I want to do is find the next customer. I am hoping someone has figured out the magical answer to taking advantage of technology and simply find new people interested in what I have to offer. Anyone?”

The answers offered were as interesting to the question. It appears that this question struck a nerve, prompting some long, thought provoking answers.

Alan Sabo offered this interesting insight:

“So, the best way to “utilize this stuff” [technologically] is to integrate your efforts among some 13-20 different services (don’t be scared by the number, the key is INTEGRATION – touch one, others update … get the picture?).

“However, technology aside, the best way to utilize this stuff [strategically]is to learn to become transparent. To share yourself and your expertise through case studies and testimonials where others can observe you doing for others – this “story telling” will go a long way to attracting the right prospects to you!”

I think the key is that the answer is not just technology. Social networks may be enabled by technology, but when it comes right down to it, the folks that “network” are humans, who must ultimately sell themselves to accomplish their goals.

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2 Responses to “Making Sense out of Social Media”

    Wow, nice new look on your blog, Mark. Alan Sabo has it right. Plaxo is the closest I have seen for managing identity well and playing well with others, but without as much social networking. Now MOST business 3.0 savvy services are "getting it". Facebook– big following but they still think they own YOUR network. LinkedIn with Plaxo has brought the best business capability. Ning is good but too flexible for everyone to realize it’s power for business communications and flexible identity.

    Comment by Dawn Mular on December 8, 2007 at 3:25 pm

    Dawn: Thanks for stopping by. I’m glad you like the new look. Hopefully it will be more useful. I just blogged about a couple more things I plan to do in the near future. Have a great weekend!

    Comment by Mark Dixon on December 8, 2007 at 3:31 pm

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