Leverage: “power or ability to act or to influence people, events or decisions.”

Our friends of the VRM mindset might not agree, but I think the greatest assets large service providers have are the large repositories of identity information about their customers and the accompanying business relationship with those customers. A few months ago, one of Sun’s customers passed the threshold of 100 million entries in their customer directory. Another customer has asked us for advice on leveraging an existing user population that exceeds 200 million. We recently completed a successful benchmark for over 400 million entries in a directory for yet another customer.

The word of the day is scale – and lots of it. The challenge of the day is how to deliver compelling services to all those folks in a way that they are happy and the service provider is happy. That is leverage in every sense of the word.

Technorati Tags: Identity,
Digital Identity,
Identity Management