As I have stated before, many telecommunications carriers and cable operators are seeking new ways to deliver highly personalized, blended services more rapidly that the competition. We met recently with a customer who considered “service orchestration” to be their primariy value-add and market differentiator. Not the basic services. Not the fat data pipes. Orchestration.

Just as an expert conductor can coax magnificent, harmonious music from an orchestra composed of a plethora of musical instruments, this carrier believed that it was the conductor, not the basic insturments, that made the difference.

And yes, of course, the heart of the system was the Sun Directory, which held the most valuable asset – Identities of customers who were authorized to use the orchestrated services.

Beautiful music, indeed.

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