Way back in the early days of the popular Internet, the first magazine advertisement I ever saw for a website was a full magazine page in a computer trade publication. The page was all black, except for the very bold, white letters: www.blackbox.com. A powerful, innovative message had been skillfully delivered to its intended audience by a purveyor of stuff that connected to the Internet.

Time will tell whether Sun’s provocative annoucement of its own Black Box will be as compelling. It is certainly intriguing now – a fully-functional, self-contained, rapid-deployment data center in a shipping container. What New Orleans would have given for a few of them last year!

It looks like the sky (or Mars) is the limit.

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