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Exploring the science and magic of Identity and Access Management
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Best Buy Sponsors Digital Mashup Conference

Identity
Author: Mark Dixon
Wednesday, May 17, 2006
7:53 pm

I find it interesting that Best Buy is a sponsor of the Identity Mashup Conference organized by the Berkman Center for Internet and Society at Harvard Law School.

But I shouldn’t have been surprised. Best Buy is a “big dog” with a vested interest in Digital Identity – to reduce fraud, I presume, and create a better, more secure user experience for its customers.

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